Join us for an interactive and insightful roundtable discussion designed for franchise recruitment and development professionals. You'll engage in a live discussion with experts in the field exploring the most effective lead generation tactics, as well as strategies to improve your lead generation efforts in a crowded market. 

This roundtable will touch on a variety of topics including:  

• Successful lead gen tactics  
• The role franchise directories, portals, and lead generation providers play 
• How to ensure that your franchise brand stands out and generates quality leads 
• The role technology plays in your lead gen strategy 
• How to measure success  
• How to tailor your messaging based on communication channels 
• Targeting and engaging qualified leads 
• Common mistakes franchisors make in lead gen 
• How to use data and analytics to refine your franchise lead gen strategy 
• How to ensure that your lead gen efforts align with your overall brand strategy and values 
• And more! 

Tailoring your messaging to a specific channel’s audience is essential in capturing new leads. Discuss best practices in the community with fellow franchisees and professionals.